move right kc

I've known Tim Crough, founder of Move Right KC for a few years now. He approached me when I was at Survival Letterpress to develop a brand identity package for his company Tim Crough Fitness which has sense evolved into Move Right KC and so I was excited to continue his branding and design efforts with the new venture when he moved into a brick and mortar location in Downtown Overland Park. This was a challenging one for me because I wasn't really too involved with the fitness industry and wasn't sure at first what direction to go or if my clean and minimal design style would work but I've been very pleased with the results. We kept the blue from Tim Crough Fitness and that's been a major player in the design schemes. This has been a really fun project to work on and the perks of working out at the gym aren't so bad either.