Head of Design


Design System, App Design, Brand Identity, Web Design

Tools used: Figma, Adobe CS, Wordpress, Meta Ads, HubSpot, Zapier

Elevating Healthcare Through Design: My Journey at Haled

My role has involved crafting an entirely new design system from the ground up with the goal being to simplify and enhance the way patients connect with healthcare providers. The result is not just visually appealing marketing websites, but also user-friendly mobile and web applications that make healthcare feel more approachable and less intimidating.

Crafting a User-Centric Healthcare Ecosystem

At Haled, we've developed an intricate yet intuitive ecosystem, tailored to the needs of businesses, patients, and providers alike. My involvement has been key in designing a multi-faceted platform: a client-facing mobile and web application, a dedicated app for providers, and a comprehensive enterprise-level SaaS. These components work harmoniously to forge a 'rideshare-style' connection in healthcare. Features like booking, appointment management, and provider alerts are not just functionalities – they are part of a larger mission to streamline healthcare access and make it more responsive to individual needs.

Blending Innovation with Practicality: The Path Forward at Haled

In my role at Haled, the focus extends beyond traditional design. It's about creating experiences that resonate and bring about real change. Innovation is at the core of what we do, but it's always grounded in practicality and user needs. The enterprise-level SaaS platform I oversee is a perfect example – it's not just a tool, but a strategic asset for businesses to glean insights and manage operations effectively. In shaping the future of Haled, I am committed to maintaining this balance – driving forward-thinking design while staying true to the needs of those we serve.